Growth. Growth! GROWTH!
Growth is often the top focus for businesses that are “onto something.” They’ve found what makes customers tick, their special recipe, and now they’re ready for the world to see.
However, scaling doesn’t only scale success.
If there’s friction in the UX, bugs, technical limitations, or any other types of UX flaws, these flaws are magnified as a product scales, which is why the most successful businesses are the ones that take their time and try not to grow too rapidly.
It’s why software teams build for one platform at a time, and it’s why MVPs and betas are only available to a subset of users.
Let’s take a look at some of the worst UX mistakes we’ll really, really want to avoid while trying to “scale up” our businesses.
1. Time Wasting
The majority of design decisions will have only a small impact. Sure, collectively, these decisions may amount to improved UX, but only one in a few will have a detrimental effect on growth.
Also, UX design is not a task. UX design is a continuous effort, and attempting to solve everything all at once can result in stress, anxiety, OCD, and eventually severe burnout.
Perfectionism is a serious growth-stopper.
The fact is, some design changes will skyrocket conversions whereas others will be much less effective, but it is really easy to obsess over these tiny details. A fantastic way to approach this is to tackle design in short, focused bursts using well-known design methodologies such as the design sprint. Design sprints help to identify problems, reframe them as opportunities, and then decide which of the problems might yield the best results, if solved.
In short, don’t waste too much time on the small things by focusing on the high-growth opportunities first. This ensures that we’re tackling the bigger problems while not creating too many bugs and flaws, as too many can be a serious hindrance.
2. Focusing on Pixels
Performance, meaning, how fast the app or website feels and loads, is a vital aspect of the user experience. While this is a task typically assigned to developers, designers should remember that it’s they who’ll design what’s to be implemented, which is why we’d recommend working design handoff tools into the workflow.